My Role:UX/UI, User Research, Usability
Tools Used:Sketch, Invision
Overview:We want to help customers have success with their craft projects. This means making it easy for customers to understand and purchase the supplies they need to complete their projects.
Challenge:Design the online shopping experience that guides customers through the process of creating a project kit customized to their needs and preferences. The design needs to be flexible so that it can be used in four other business verticals where the company operates.
Additionally, collaborate with the merchandising, product, and technology teams distributed across four states.
Created for an eCommerce Company in the craft enthusiast space. Duration: 6 months
The customer can buy a project pattern, but if she needs other supplies to complete the craft, she has to search for the items one-by-one. The company wants to make the process easier to provide a better shopping experience while also increasing their basket purchase.
The customer can buy a project pattern, but if she needs other supplies to complete the craft, she has to search for the items one-by-one. The company wants to make the process easier to provide a better shopping experience while also increasing their basket purchase..........
Two ways the customer can be guided through the kit-building process step-by-step:
Presented concepts to Product, Merchandising and IT stakeholders for feedback via Google Hangouts because the team is distributed across five states. They wanted to move forward with the Expandable concept and to see the design filled with real content and images from the company website to ensure it would all work well together.
Conducted interviews and tested digital and paper prototypes with 11 beginner and intermediate-level crafters alongside the research director at a craft expo in Virginia.
After incorporating feedback from the business (Merchandising, Product, Technology) and users into the design concept, I worked with the team towards implementing it on the website. During this process, the company was restructured and the project was put on hold.